Social Media
My career was founded on Facebook and Twitter, in the glory days of organic reach and 140 character limits. Since then I have built out highly engaged social channels from the ground up and directed social media strategies for global brands. I also tweeted the Australian Prime Minister once. She tweeted back.
Redbubble
Organic social MARKETING & STRATEGY - 2014 - 2018
The goal: Develop brand awareness and loyalty via high quality, organic social content across multiple platforms.
My impact:
Built out Redbubble’s social presence from the ground up, to an audience of 1M+, across Facebook, Instagram, Twitter, Pinterest and Tumblr.
Developed the social voice and content for Redbubble’s Facebook, Instagram, Redbubble Create Instagram, and Twitter channels.
Maintained an above industry average engagement rate for content across Instagram and Facebook.
Curated marketplace content to engage a global audience, and align with key business metrics.
Influencer Marketing - 2016 - 2018
The goal: Reach new audiences and develop deep brand loyalty via influencer marketing campaigns.
My impact:
Concepted, developed and helped execute Redbubble’s influencer engagements for Back to School and Holiday.
Onboarded and managed relationships with 50+ social media influencers from across the globe.
Approved and edited content, ensuring brand authenticity.
Achieved a 20x ROAS via influencer marketing, while growing brand awareness and loyalty.
See all Back to School influencer content here.
PAID SOCIAL MARKETING - 2016 - 2018
The goal: Develop campaigns around cultural trends to acquire new audiences. Effectively remarket to existing customers to maintain brand loyalty.
My impact:
Developed, A/B tested, and executed paid social content across Facebook and Instagram.
Grew the Redbubble community by developing acquisition campaigns around viral trends, such as Catana Comics. Executed these campaigns at a ~5x ROAS.
Executed remarketing campaigns at a 4x ROAS, aligning with promotion objectives.