HINT - FLAVORED WATER & PERSONAL CARE
They say you can bring a horse to water… and you can make it drink if the water tastes like watermelon. (We checked.)
Equine metaphors aside, I led the copy for Hint’s online promotions and offline retail campaigns, enticing Americans to drink more water. I also help refine the voice and tone of Hint as the company quickly grows. Yes, I do this while keeping perfectly hydrated. And yes, my favorite flavor is blackberry.
Lead Copywriter – Feb 2019 - January 2021
I currently develop the messaging and campaign strategies that make up Hint’s online presence. I work on creative strategy for direct-response promotions (collaborating with the creative director and design team), and help make everything from new flavor launches, to charitable partnerships, to Black Friday sales – click worthy and memorable.
New flavor launches (2019)
Collaborating with the creative director and design team.
I create copy for all digital touch points of Hint’s direct-to-consumer campaigns (email, landing pages, social, and SEM), and help make new flavors and products as sexy as water can be. Turns out, that’s pretty sexy.
Direct to consumer online promotions (2019)
Offline marketing needs some love too! So I collaborate with the creative and sales teams to produce seasonal brand campaigns for our retail outlets.
Brand awareness & in-store campaign concepts
New Year 2020 retail concepts & Alta Magazine founder story print ad
I also…
Produce video scripts and contributing to video strategy with the paid social team, meeting direct response goals.
Get my hands dirty with data – Using customer insights (and spreadsheets, awwww yeah) to improve our creative and iterate our processes.
Produce long form copy for content marketing purposes, educating customers on the benefits or drinking more water. Because we all need reminding sometimes.