REDBUBBLE - ONLINE ARTIST MARKETPLACE
Content might be king, but you’ve also gotta know a thing or two about cutting through the noise and cat memes to have your words read. I’ve worked extensively across social & content marketing efforts to build out a brand presence that’s visible, engaging, and gets some love from the content-ranking magicians.
See below for some of the larger content marketing & social media projects I was involved in.
Digital Copywriter & Content Marketing Manager
2014 - 2018
Redbubble Blog
The goal: Develop an engaging content marketing strategy that educates artists and inspires buyers, to increase organic traffic and domain authority of these channels.
My impact:
Wrote and edited content for the consumer and artist facing blog channels.
Managed a team of contributors and designers to ensure content is on brand and optimized for search.
Developed the blog’s content strategy by identifying content opportunities from keyword research and on-site search metrics.
Managed the relaunch of this new content marketing hub, refining voice and tone to ensure content accurately reflects brand.
Worked with SEO specialists to develop a content strategy, optimizing for organic search metrics.
Featured Artist program - 2017 - 2018
The goal: Revamp the featured artist program, providing quality exposure to up and coming artists, and increasing positive artist sentiment towards Redbubble.
My impact:
Worked with a team of contributors and community managers to develop an impactful approach to featuring artists.
Developed and refined an engaging approach to content, based on artist interviews and research.
Worked with engagement marketing specialists to ensure featured content is optimized for conversions.
See all featured artist blog content here.
Social media marketing & strategy - Organic & paid
The goal: Develop brand awareness and loyalty via high quality, organic social content across multiple platforms.
My impact:
Built out Redbubble’s social presence from the ground up, to an audience of 1M+, across Facebook, Instagram, Twitter, Pinterest and Tumblr.
Developed the social voice and content for Redbubble’s Facebook, Instagram, Redbubble Artists Instagram, and Twitter channels.
Maintained an above industry average engagement rate for content across Instagram and Facebook.
Curated marketplace content to engage a global audience, and align with key business metrics.
