Copywriter & Proud Plant Mom, based in the Bay Area.
create art history - white night.jpg

Brand Engagement at Redbubble

Brand Engagement at Redbubble

From soup to nuts and every culinary metaphor in between, brand engagement is where my big-thinking comes to life. I love to help an idea grow from a conversation over lunch to a buzzing, multi-platform, online or offline extravaganza worthy of a Baz Luhrmann film.

See below for some brand campaigns I was proud to be a part of.


Create Art History - International Artist Engagement Campaign - 2017

The goal: Engage artists to produce high quality artworks inspired by visual content from State Library Victoria, and increase awareness of Redbubble’s thriving artist community.

The campaign: Challenge artists to create artworks inspired by visual content, from three of State Library Victoria’s oldest collections.

My impact:

  • Concepted, developed and managed the execution of the #CreateArtHistory artist contest, resulting in hundreds of artists producing thousands of artworks for the Redbubble marketplace.

  • Collaborated with State Library Victoria in Australia, providing a high visibility forum for artists’ work to be showcased.

  • Led the winning artworks of #CreateArtHistory to an audience of 300k+ at White Night Melbourne 2018.

  • Read more about the #CreateArtHistory contest here.

  • Also featured in The Age (Melbourne, 2017) and Australian Geographic (2017).


Redbubble Artist Challenge Series - 2015 - 2018

The goal: Build community engagement and enhance the Redbubble marketplace, by challenging artists to produce artworks based on provided themes.

The campaigns: Challenge artists to create artworks inspired by user generated Instagram content, or by trending themes provided by Redbubble.

My impact:

  • Concepted and grew the Redbubble Artist Challenge program, from a quick Instagram sketch contest, to a series of international design contests, collaborating with other organizations across the globe.

  • Helped manage and execute seasonal artist challenges, like the Holiday Design Challenge, Redbubble Art Party design contest, and the Pet Monsters design contest.

  • Inspired thousands of artists to upload thousands of high quality artworks, enhancing the quality of the Redbubble marketplace.

  • Dramatically increased opportunities for artist exposure to a engaged customer base.