From soup to nuts and every culinary metaphor in between, brand engagement is where my big-thinking comes to life. I love to help an idea grow from a conversation over lunch to a buzzing, multi-platform, online or offline extravaganza worthy of a Baz Luhrmann film.
See below for some brand campaigns I was proud to be a part of.
Create Art History - International Artist Engagement Campaign - 2017
The goal: Engage artists to produce high quality artworks inspired by visual content from State Library Victoria, and increase awareness of Redbubble’s thriving artist community.
The campaign: Challenge artists to create artworks inspired by visual content, from three of State Library Victoria’s oldest collections.
My impact:
Concepted, developed and managed the execution of the #CreateArtHistory artist contest, resulting in hundreds of artists producing thousands of artworks for the Redbubble marketplace.
Collaborated with State Library Victoria in Australia, providing a high visibility forum for artists’ work to be showcased.
Led the winning artworks of #CreateArtHistory to an audience of 300k+ at White Night Melbourne 2018.
Read more about the #CreateArtHistory contest here.
Also featured in The Age (Melbourne, 2017) and Australian Geographic (2017).
Redbubble Artist Challenge Series - 2015 - 2018
The goal: Build community engagement and enhance the Redbubble marketplace, by challenging artists to produce artworks based on provided themes.
The campaigns: Challenge artists to create artworks inspired by user generated Instagram content, or by trending themes provided by Redbubble.
My impact:
Concepted and grew the Redbubble Artist Challenge program, from a quick Instagram sketch contest, to a series of international design contests, collaborating with other organizations across the globe.
Helped manage and execute seasonal artist challenges, like the Holiday Design Challenge, Redbubble Art Party design contest, and the Pet Monsters design contest.
Inspired thousands of artists to upload thousands of high quality artworks, enhancing the quality of the Redbubble marketplace.
Dramatically increased opportunities for artist exposure to a engaged customer base.